OAC - Moments That Count
The Brief
In what was becoming a turbulent time for early learning provider, trust in the sector needing rebuilding. Only About Children (OAC) knew that connecting with parents and reinforcing their unique approach to early learning was the foundation of recovery and brand building.
3Scoops was engaged to create the brand’s first creative platform refresh in over six years, bringing new life to the brand’s visual and verbal identity through video and static.
The Solution
3Scoops developed the ‘Moments that count’ platform as a way of storytelling all the great things that happen in their campuses.
From educator engagement, witnessing children’s firsts, to embracing learning in its purest form we captured and told these stories.
A hero 30” ad was supported by a collection of social moments, all focused on bringing trust and confidence to parents that their children were in the best possible hands.
