Monash Online

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The Brief

Monash Online engaged 3Scoops to create a suite of video assets for priority courses, designed to build awareness and drive consideration. The campaign targeted prospective students through YouTube pre-roll and social media placements, with the goal of generating demand in the consideration phase of the customer journey.

The Solution

We produced a comprehensive suite of video content using a mix of dynamic stock footage and kinetic typography to create engaging, fast-paced storytelling. Each edit followed a formulaic storyboard flow beginning with a strong branded hook, followed by career-focused narratives, proof points and a clear call to action.